Following its name change to the gender-neutral "International Ombuds Association," IOA has released a new branding scheme, including a new logo and color palette. In its announcement, IOA explained, "This logo leverages a stylized aperture that speaks to the constructive problem-solving nature of the profession. It represents an IOA that creates and sustains collaborative, empowering relationships by means of examination and focus on the things seen and unseen. The inward spiral elements hint at collaboration and a culture of engagement that drives progress from the core of the organization." The new branding will be rolled out across IOA's products and services. IOA also said that it will be providing members with access to the new logo, badges, a member certificate, and other materials. (IOA Blog.)
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