Dina Lynch, mediator and former ombuds, counts herself as an occasional member of the "Photo-Haters Club." You, too, might be a member if you've ever thought:
I must admit I hate having my picture taken.
I take a terrible photo.
I don't need a headshot
I'm an [ombuds] not a movie star
It doesn't make a difference if my picture is there or not.
So if your website doesn't feature your picture, Dina urges you to change your mind. As she explains, this is a bad move "because people do business with people they like and trust, not highly polished, professional brochures or websites." Dispute resolution "is a trust based business so marketing should help increase that connection of trust, not deplete it." (Mediation Mensch.) It's good advice for ombuds.