August 27, 2018

IOA Issues RFP for Public Relations Services

The International Ombudsman Association is soliciting bids from PR consultants to develop communications strategy. The move comes in the wake of the unexpected loss of IOA's management company, which has provided PR services as part of its overall agreement. According to the RFP, IOA seeks to have the new PR plan in place by the end of the year. 

 The proposed scope of work includes:
  • Development of a comprehensive marketing communication tool kit;
  • Scripts for external advocacy, including social media;
  • Draft communications that may be used by organizations to promote their Ombuds programs;
  • Recommendations on lobbying opportunities; and
  • Measures to build state support for a Model Ombudsman Act.
Bids are due by September 12, 2018. (IOA PR RFP.)

Related posts: IOA 2018 Conference Nutshell; Kellen to End Contract with IOA; IOA Offers Range of Ombuds and ADR Training in Philadelphia, October 2018; International Ombudsman Association Seeks Presenters for 2019 Conference in New Orleans; IOA Seeks Bids for Intermediate-Level Course on Communication Skills.
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3 comments:

  1. Mary Conger8/28/2018 7:51 AM

    For what it's worth, this PR RFP project was underway at least a month before Kellen announced their impending departure. And while PR services may have been part of the overall agreement, I wouldn't go so far as to say they've actually been provided. In any case, I'm heartened to see IOA leadership identifying a critical need and trying to meet it. Interestingly, the timing here was both long overdue and prescient.

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    Replies
    1. Tom Kosakowski8/28/2018 7:53 AM

      Thanks for this back story, Mary. I agree that this is a critical issue for IOA and deserves more work than our volunteers can muster.

      Delete
  2. Mark P.9/06/2018 11:18 AM

    Let's hope we can generate some interest from the industry. As one of those volunteers, I certainly feel the need!

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